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Every industry has been hit a little differently from COVID-19 and its subsequent mandates, restrictions and consumer needs. Before COVID, business owners didn't put too much research into their phone and internet services. They knew it was simply a necessity for running their businesses, so they signed contracts without a second thought. Lindsay Swanson, Marketing Manager for Simplified Communications, explains, "Back in March, a lot of businesses put big telecom decisions on hold and went into downsizing mode. Now, things are moving again and customers are pivoting and finding their new normal." The demand for internet and virtual connection skyrocketed in the early days of the pandemic, and then business, government and personal systems accepted that level of usage the "new normal." Now, customers are thinking more diligently about their telecom contracts and needs. They are taking more time to make decisions, thinking about the direction of their businesses, what their outlook looks like and then future-proofing their systems. Much like when businesses started bringing on multiple phone and fax lines, businesses are now considering things like having two internet connections. This is crucial to meet the new demands of consumers and remote staff. Businesses are also looking more to voice and collaboration tools to work remotely and in office. We trust that the telecom needs of businesses will continue to change. This "new normal" will change again at some point, too. We encourage our clients to schedule regular Telecom Audits to ensure you are receiving the best possible service for the best possible price. SpaceX says its satellite internet service, Starlink, has achieved a latency under 20 milliseconds, which is on par with ground-based broadband. Two benchmark tests, conducted by Ookla's Speedtest.net service, show Starlink achieving a 102 to 103Mbps download rate, 40 to 42Mbps upload rate, and a latency of 18 to 19ms. For comparison - the average latency for fixed broadband in the US is 25ms, while the rate on mobile networks is at 48ms, according to Speedtest.net. Interestingly, both benchmarks occurred on June 30, and in Seattle, Washington, at a time when SpaceX only had about 500 Starlink satellites in orbit. The company now has more than 700 satellites around the planet, which will likely improve coverage and data speeds. SpaceX is manufacturing about 120 Starlink satellites each month. Their goal is to launch thousands of them into space to enable worldwide coverage and download speeds of 1Gbps. The company is also "on track" to produce thousands of user terminals consumers can hook up their homes to receive the satellite-based boradband. In addition, SpaceX plans on gearing up for a public beta trial for users "across multiple US states." Get in touch with our experts at Simplified to see how Starlink can improve the way you do business.
CenturyLink has a new brand name and bold new purpose. As Lumen Technologies, or simply Lumen, the company will help lead enterprises through the challenges and opportunities of the 4th Industrial Revolution – a time when smart, connective devices are everywhere. Lumen® brings a new focus to how it views the marketplace and the world with the purpose to further human progress through technology. The 4th Industrial Revolution represents the latest technological shift to change how everyone lives, works and thrives. At its core, this new age requires companies to effectively acquire, analyze and act upon their data to stay ahead of the curve and to be competitive. Here at Simplified, we are excited to see CenturyLink transforming to meet the increasingly data and technology driven needs of businesses, and Lumen's combination of global technology infrastructure, powerful business solutions and industry-leading services creates the platform to help our customers excel in this new industrial age and produce amazing things. Lumen president and CEO Jeff Storey comments on new brand name, new purpose: "Our people are dedicated to furthering human progress through technology. Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and partners." Get in touch with our experts at Simplified to see how the Lumen product set can improve the way you do business.
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