The Sprint brand will disappear this summer, T-Mobile has confirmed. During an investment call earlier this week, new T-Mobile CEO Mike Sievert said that while the newly merged carrier hasn't decided an exact date yet, the unified rebranding will come in midsummer.
"On the consumer side, we've always been planning a summer timeframe," Sievert said. "With COVID-19, we moved it out into the midsummer instead of the early summer, and this is when we will essentially be advertising one flagship T-Mobile brand as well as operating a unified retail."
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After a 6-week trial, a federal judge recently approved AT&T’s $85 billion acquisition of Time Warner, ruling the government failed to prove that the deal violates antitrust law. The transaction, which will unite Time Warner's TV shows and movies with AT&T's enormous distribution system, including cell phone and satellite networks, is one of the biggest in media and telecom industry history.
When the deal was announced in 2016, AT&T said it needed Time Warner in order to compete against companies like Netflix and Amazon in the rapidly changing media landscape. Trump spoke out against the deal, citing the size of the combined companies. The antitrust division of Justice Department sued in November 2017 to stop it, arguing that the combination would harm competition and raise prices for consumers.
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