The Sprint brand will disappear this summer, T-Mobile has confirmed. During an investment call earlier this week, new T-Mobile CEO Mike Sievert said that while the newly merged carrier hasn't decided an exact date yet, the unified rebranding will come in midsummer.
"On the consumer side, we've always been planning a summer timeframe," Sievert said. "With COVID-19, we moved it out into the midsummer instead of the early summer, and this is when we will essentially be advertising one flagship T-Mobile brand as well as operating a unified retail."
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