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T-Mobile + Sprint Merger = Good-bye Yellow, Hello Pink

5/27/2020

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​The Sprint brand will disappear this summer, T-Mobile has confirmed. During an investment call earlier this week, new T-Mobile CEO Mike Sievert said that while the newly merged carrier hasn't decided an exact date yet, the unified rebranding will come in midsummer.
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"On the consumer side, we've always been planning a summer timeframe," Sievert said. "With COVID-19, we moved it out into the midsummer instead of the early summer, and this is when we will essentially be advertising one flagship T-Mobile brand as well as operating a unified retail."

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