Cisco sees the Metaverse as a path to rebuild Webex’s market share

Cisco is putting resources into augmented reality hologram technology for its Webex conferencing software.

The enterprise giant is betting that AR technology will gain momentum as companies adopt metaverse-style works.

It’s part of Webex’s strategy to regain market share, a key figure tells Insider.

The metaverse, commonly seen as a technology that allows people to communicate with each other in 3D-rendered virtual worlds, may seem like an unlikely investment area for Cisco, whose core business is networking hardware and software. But Cisco is betting that building its own version of the metaverse could be a secret weapon for its Webex conferencing tools, as it aims to regain market share by attracting new customers who want hyper-realistic workplace video conferencing.

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