Every industry has been hit a little differently from COVID-19 and its subsequent mandates, restrictions and consumer needs.
Before COVID, business owners didn't put too much research into their phone and internet services. They knew it was simply a necessity for running their businesses, so they signed contracts without a second thought.
Lindsay Swanson, Marketing Manager for Simplified Communications, explains, "Back in March, a lot of businesses put big telecom decisions on hold and went into downsizing mode. Now, things are moving again and customers are pivoting and finding their new normal."
The demand for internet and virtual connection skyrocketed in the early days of the pandemic, and then business, government and personal systems accepted that level of usage the "new normal."
Now, customers are thinking more diligently about their telecom contracts and needs. They are taking more time to make decisions, thinking about the direction of their businesses, what their outlook looks like and then future-proofing their systems.
Much like when businesses started bringing on multiple phone and fax lines, businesses are now considering things like having two internet connections. This is crucial to meet the new demands of consumers and remote staff. Businesses are also looking more to voice and collaboration tools to work remotely and in office.
We trust that the telecom needs of businesses will continue to change. This "new normal" will change again at some point, too. We encourage our clients to schedule regular Telecom Audits to ensure you are receiving the best possible service for the best possible price.
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